projects_ bid

connect americas, of the inter-american development bank, is a platform to connect latin american small and medium businesses with international buyers, in order to promote the economic development of the region.

 

they had the challenge of explaining the platform -and how it worked- to the large multinationals and to persuade them to become part of the network.

 

we did a consultancy on how to communicate to multinationals, based on the benefit identified for them and connect them with the potential of linking with latin american sme's as a form of corporate social responsibility.

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we design and conceptualize the communication pieces together with connect americas to reinforce the strategy.