projects_ reassure yourself
1
terrain
salsa show in the heart of cali.
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unique experience that brings together art, culture and party in one place.
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2
research
brakes
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graphic identity (graphic system and photographic treatment) does not convey the elegance and level of the show.
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little differentiation from other salsa shows in town.
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unwanted positioning.
opportunities
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the brand name is a verb that we can exploit.
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people from cali love to party, and seek cultural spaces and experiences.
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differentiate ensálsate from other shows by highlighting the essence of the show and transmitting the true identity of the brand.
3
brandstory
"ensálsate es una experiencia 100% colombiana. en medio de un ambiente de glamour y realismo mágico, los 5 sentidos se transportan a un show de salsa de altura internacional. el talento de los mejores bailarines de salsa y músicos de nuestra región se suma a un espectáculo impecable, emocional e impactante. ensálsate te lleva del asombro a la rumba, del arte a la fiesta."
communication
we have developed different communication campaigns for each new season of ensálsate, achieving the desired positioning of the brand and activating sales.
digital communication
we designed a website, social media strategy and digital communication campaigns.
before
