projects_ ferro
1
terrain
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transport and lifting company of ultra-heavy machinery
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50 years of experience
two
research
brakes
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graphic identity (logo, graphic system, photography quality) does not generate trust in large companies.
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name "ferrogruas". over time, ferrogrúas expanded its portfolio of services and ceased to focus solely on the service of cranes.
opportunities
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more than a transportation solution, ferro provides integrated solutions.
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positioning of rafael ferro in the industry.
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values such as trust, experience, solidity are important for the industry
strategy
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change of naming to "ferro" for the surname "ferro" that has credibility.
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communicate solidity, force, load and movement.
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reinforce experience and solutions.
3
brandstory
"sabemos que el foco está en los resultados, en que el trabajo se haga y se haga bien hecho. ferro ha hecho historia en torno a esta promesa. tener trayectoria es cuestión de tiempo - hacer historia requiere más.
ferro es una empresa familiar colombiana, que brinda soluciones logísticas, integradas en transporte e izajes especializados en los sectores minero-energético, civil, industrial e hidrocarburos. ferro da la mano firme, trabaja fuerte para la total satisfacción de sus clientes y avanza decidido a seguir construyendo sobre el nombre ferro: distintivo de excelencia, transparencia, solución e impacto sostenible."
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digital communicatio
for ferro we designed the website and the social media strategy.
endomarketing
"juan ejemplar"- we created a character that would strategically connect with the company's internal public, in order to use a tone that would allow a certain closeness and camaraderie.
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before
