projects_ pomparosa
branding
terrain
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purse design company with a very authentic style.
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purse design inspired by the french rococo hidden in brand communication.
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handmade in cali.
1
research
brakes
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very youthful identity.
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illegibility of the logo in small formats.
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undefined concept.
opportunities
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iconic product.
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french concept.
two
strategy
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brand concept based on the french inspiration of the products.
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highlight femininity, romanticism and nostalgia.
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logo redesign to reflect concept and functionality.
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highlighting local production.
3
brandstory
"lleva en tu cartera el sabor del chocolate y los pasteles franceses, el ritmo de una sonata de haydn, una tarde con tus amigas y un jardín lleno de flores con olor a rosas.
en pomparosa añoramos un mundo más romántico, en dónde abunde la magia de otros tiempos. somos una marca colombiana de carteras hechas a mano localmente, inspirada en el rococó francés que evoca la nostalgia con piezas únicas, cargadas de lujo artístico y detalles difíciles de ignorar."
communication and design
for pomparosa we designed an online store and a social media strategy that would respond to the new brand strategy.
before
