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projects_ zona d

rebrand

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terrain

  • 30-year-old-home goods company.

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  • well known brand​

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  • generational relief. need of a new brand strategy.

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1

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research

brakes

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  • brand positioned for an older target. warehouse for "older ladies".

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  • the value proposition does not differ from the competitors.

 

opportunities

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  • brand positioned as: good quality, reliable, professionals.

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  • network with recognized brands in the home-decor-sector.

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2

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strategy

  • changing naming, maintaining "adiela de lombana".

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  • brand concept: place for co-creation between designers, architects and the end customer.

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  • highlight years of experience.

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3

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brandstory

"zona d by adiela d‘lombana es un centro de diseño en donde te ofrecemos lo que necesitas para materializar el espacio que sueñas; es lugar de diagnóstico, inspiración y asesoría de alto nivel en donde tus ideas emprenden vuelo y aterrizan en suelo firme.

te asesoramos y te inspiramos."

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before

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bs
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