projects_kölner zoo
communication campaign
client: cologne zoo / germany
terrain
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amphibians are in danger of extinction.
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zoos have organized several projects worldwide to save amphibians.
1
research
brakes
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too many campaigns focused on gathering resources and little response.
opportunities
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children are excellent message multipliers.
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high traffic of children at the zoo
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strategy
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experiential communication campaign at the zoo: painted and unpainted stones are sold. painted stones are sold imitating different types of frog and salamander skins, and unpainted stones are sold fot for children to choose the skin they like the most and paint it on the stone, while being told about the importance of the role that these beings play in our ecosystem.
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the movement is called "shötter für fröshe" (shötter = stones = money) and describes the objective of the campaign, inviting to "rescue the colors of nature"
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